The content and image of the website for 23 year bi-coastal venture capital firm, Advanced Technology Ventures (ATV) needed to better reflect the firm's long history in the venture business, deep expertise and professionalism of the partners, and successful portfolio - in a way that visitors would be able to intuitively navigate. ATV hired Workbox to lead the redesign effort and create a fresh new site.

"ATV was a terrific client to work with," said Eric Weidner, Workbox's president. "The folks who handle the site's content really understood the need for a straightforward content management system, so our CUT (Content Update Tool) was a natural fit. Now, their team can update the news, portfolio companies, bios and just about anything, including the Flash piece on the homepage - without knowing HTML."

"We're very happy with the new design," said Wes Raffel, general partner with Advanced Technology Ventures. "Our goal was to launch a new site that looked professional, yet reflected our firm's personality without being overly conservative."

"Our website is a very valuable way for us to tell the world about ATV and our portfolio companies. We think the site captures the essence of who ATV is and presents our portfolio company and partner information in a straightforward, easy to grasp manner," added Raffel.

ATV's public relations firms, Sparkpr and The Portico Group, worked closely with Workbox to provide ideas for the site's content and design, which Workbox was able to execute on without a lot of back and forth. This collaborative effort, combined with Workbox's responsiveness and high level of professionalism, helped make ATV's new website a success.

Visit: http://www.atvcapital.com

About ATV:
Founded in 1979, Advanced Technology Ventures (ATV) is a bi-coastal venture capital firm with more than $1.5 billion in capital under management. ATV works closely with entrepreneurial teams in several technology markets, including communications, IT infrastructure, software and services, and healthcare technologies, to build emerging-growth business ventures into market leaders. With more than 20 years of experience, ATV has a proven track record of success in helping to build strong, sustainable business enterprises.

About Workbox:
Workbox builds beautiful, user-friendly, marketing-savvy websites, and implements easy-to-use technology. Workbox's team of industry veterans have defined website design, and worked with some of the most successful businesses in the world - both online and in print media.

Contact:
Eric Weidner
eweidner@workbox.com
(415) 355-0444