CalNorth Insurance, a busy and growing insurance agency wanted their site to impress visitors with their professionalism, sophistication and concern for clients' needs.

"We wanted to show our clients that we care about them first, and that there are several ways of looking at insurance carriers. Price is not the only metric," said Alex Shkolnikov, a partner at CalNorth.

"Alex suggested some sort of chart for visitors to compare insurance carriers," said Eric Weidner, Workbox's CEO.

"I thought it would be bad for CalNorth's relationships with carriers, but Alex said 'We need to show our customer focus is real.'"

Workbox created a custom CUT module that lets CalNorth add, update and edit a list of carriers, then rate them based on speed to settle claims, and ease of settling claims.

See the chart at: http://www.calnorth.com/companies.php.