Pharmaceutical and Biotech Website Redesign: 10 Tips For New Sites
The situation: Your pharmaceutical or biotechnology company is small but growing. And something noteworthy is happening: it got funding, is about to announce results, launch a product or go public. It’s time for the next level of website.
You’ll need content, design and maybe a content management system. Maybe you get it all from the same agency or maybe from a mix of vendors.
Either way, you’ll encounter people like me – web people. We try not to be confusing, but we have our own language and, well, it can get kind of geeky. I’m here to help.
This series of short blog posts is our attempt to remove the mystery and eliminate confusion around some of the most common issues you’ll encounter during a web redesign project. We’ll be adding the individual posts over the course of the next month or so.
Ultimately, Workbox wants you to succeed with your website project.
Here are the topics:
- Domain and DNS
The keys to the kingdom. Just figure out who manages this! - Yes, WordPress, Webflow. HIPAA Hosting?
For small to mid-sized companies, WordPress is still the industry standard. Do you need HIPAA-compliant hosting? - Gutenberg, Elementor & Plugins
How do you want to manage content updates? Also, Wordfence! - ADA Compliance
This should be part of the design and development process. - Analytics
Create a group or alias email address to own your Google accounts. - Cookie management
Cookiebot, CookieYes and OneTrust are the biggies. - HR integrations
So many HR services, so little time. Greenhouse is popular in pharma/biotech circles these days. - IR integrations
Notified is the 800 pound gorilla. - Forms and SMTP Relay
If you email data from forms, you might need a SMTP relay. - Ongoing maintenance and support
For security and peace of mind.