Your PPC & SEM ads can achieve three valuable goals, even if visitors don’t click on your ads – control the message, get and maintain top position, and defend your brand equity advantage.
Your clinical trials team can successfully and cost-effectively run search engine marketing – the opportunities and efficiencies are hard to ignore. Just be sure you plan and have patience.
We need to be honest about what we expect from our various tactics. And we need to be really honest about how much we’re willing to spend for a lead or sale.
Online marketers count social media “likes” and “shares” of blog posts to measure their content’s popularity and success. If these metrics matter to you, you should consider how you set up your WordPress post URLs – do it wrong and it may come back to bite you.
The Workbox team met in Nizhny Novgorod, Russia last week to outline our business goals and plans for the upcoming year. And, naturally, we did some “team building!”