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This Is What It Sounds Like When Blogs Cry

Wednesday, October 07, 2015
Back To BasicsOnline MarketingShameless Self-Promotion


When was the last time you actually heard a dove cry?

Sure, we’re familiar with the sweet, melancholy sound of a Mourning Dove’s call (and Prince’s song), but have you heard the Eurasian Collared Dove’s cry?

> Listen to it here:

Rather than a lover’s lament, perhaps Prince’s song was a warning to not make the Eurasian Collared Dove cry!

Blogs, on the other hand, don’t have the same vocal organs as doves (a syrinx, for those who care) so I’ll have to show you what it looks like when blogs cry.

2015 Traffic – A Very Sad Song



Yes, this is what it looks like when a blog cries. And why is it crying? It is crying because it feels unloved.

To a blog, love = traffic + engagement. And a blog gets traffic and engagement through a simple process:

  1. New posts are added to the blog.
  2. Posts get promoted through social media, email or paid channels.
  3. People read, share and comment on posts.


Since many of our readers are professional marketers, you know that the real purpose of a blog is brand awareness and lead generation, but posting and promoting are what start the process.

In any event, summer vacation time is over, things are getting back to normal (whatever that means here in San Francisco), we have some great new clients and partners (more news to come later) and I’m ready to start blogging again.

Blog – I love you and I promise to give you the attention you deserve.

Of course I’m risking hearing a new cry – from our site visitors: “Oh, no! Not more of Eric’s silly posts! AAAAA!”

Oh, and we launched a redesigned Workbox website, and combined the blog more closely with the marketing site architecture (no subdomain!).

Let us know what you think!